Tan Talent Signs Exclusive Casting Agreement with Leading German Production Company "Berlin Media House"
Tan Talent, the talent management and media subsidiary of Azay Group, has announced a strategic agreement that strengthens its position in the European entertainment sector. Under the exclusive agreement signed with "Berlin Media House," one of Germany's leading production companies, Tan Talent has become the exclusive casting partner for all of the production company's projects for the next two
This landmark agreement covers the entire process of discovering and selecting Turkish and Turkish-origin talent required for Berlin Media House's new film and series projects. The agreement is considered an indicator of the growing interest in Turkish talent in European cinema and digital platforms, and the trust placed in Tan Talent's expertise in this field.
Selin Arsoy, Director of European Operations for Tan Talent, expressed her excitement about the agreement with these words:
"It is a great honor for us to join forces with a visionary production company like Berlin Media House. This is not just a casting agreement, but also a part of our mission to build a cultural bridge. With our extensive talent pool and industry experience, we believe we will bring the most accurate, authentic, and talented names to German and European projects. This partnership will also open unprecedented doors in Europe for the actors we represent."
Klaus Richter, CEO of Berlin Media House, explained why they chose Tan Talent: "We want to tell our stories in a way that is richer and appeals to a global audience. For this, we need the right and talented actors. Tan Talent was the ideal partner for us with both its deep knowledge of the Turkish market and its command of European production culture. Their professionalism and the quality of the talent portfolio they offered were the biggest factors in our decision."
This strategic partnership underscores Tan Talent's transformation from providing individual management services to becoming an industry player that serves large-scale corporate projects. The first fruits of the agreement are expected to be seen in an international drama series that Berlin Media House will begin shooting in 2026.
About Tan Talent: Part of Azay Group, Tan Talent is an international talent agency that discovers and strategically manages careers in the fields of arts, media, and sports. In addition to individual management, it provides casting and project-based talent consulting services for global productions.
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